Ultra Violet is the color the year in 2018. Every year, the color experts at the Pantone Color Institute pour over research and analyses of design, film, food, fashion, art and entertainment, as well as materials, travel, sports and technology, to arrive at a color of the year. This year it’s Pantone 18-3838, also known as ultra violet.
Pantone describes ultra violet as a “provocative and thoughtful purple shade” that embodies individuality and spirituality. According to the company, it alludes to the mysteries of the cosmos and the unknown.
Last year’s color of the year was a “life-affirming” shade of green. The year before was a pairing of rose quartz and serene blue that was seen as anti-stress while also nodding toward gender fluidity, Pantone said.
So, What does purple have to say about our planet in 2018?
It’s “a dramatically provocative and thoughtful purple shade,” Pantone says, one that “communicates originality, ingenuity, and visionary thinking that points us towards the future.”
Think Prince, or David Bowie, or Jimi Hendrix, Pantone says. Think purple-toned pictures of stars scattered across
the galaxy, the “vast and limitless night sky,” the “mysteries of the cosmos,” purple-lit meditation spaces.
Time to journey outward.